Parent Gym is a charity focused on helping parents build a healthier relationship with their children through sport. The program proved to be very successful and needed a new website to showcase the organisation’s approach and results.
The resulting website features a bright and bold style, with an emphasis on large quotes and numbers, supported by natural and realistic photographs of various Parent Gym activities. The quotes from parents and supporters underline the success of the program and encourage more organizations and volunteers to join. The program and the joining conditions are explained in a graphic and straightforward manner. The user’s journey is planned to lead to filling in one of the forms, each of which is designed for a specific group of users.